Ideation in the Design Process: Journey Maps, User Experience (UX) and Sketching


The presentation identifies ways the fields of interaction design, technical communication and fine arts share a common thread using quickly drawn visual imagery to convey ideas by way of rapid prototyping, or sketching, as a tool for ideation in the design process. The use of journey maps as a UX method in an interactive design class documenting a formal collaboration between KSU classes and the Museum of Design Atlanta is highlighted. It demonstrates how the methodologies of user experience (UX) and design thinking encourage empathy-driven design that allow researchers to understand the users’ perspectives.

Session Speaker(s)

Session Time and Location

4:00pm to 5:30pm

Session Format