Information Consumption: How We Get "The News"

The goal of this research was to identify the platforms used to get news, as well as the amount of time individuals spend in this endeavor.  Given the variety of platforms available for the dissemination of information, identifying those most commonly used should prove useful to academicians, media, ad agencies, and others.  The results of the study indicated that younger individuals appeared to be less interested in getting news than their older counterparts, spending less time doing so.   Interestingly, no significant differences were found in platform preference based on age.

Session Speaker(s)

Session Time and Location

Time:
4:00pm to 5:30pm
Room:
Fountain Area

Session Format

Poster