Business Students’ Learning Style Preferences: An Integrated Framework

With an increasingly diverse student body, three research questions have arisen: 1) how much do learning styles differ among business students? 2) What factors predict student learning styles? And 3) do certain learning styles correlate with business student’s academic success? This study proposes and test an integrated framework delineating how three categories of factors (external cultural, family environmental, and individual personality traits factors) can predict business students’ learning styles preferences, which in turn affect academic success. How these proposed theoretical grounds and approaches could better help to learn, teach, and communicate, is discussed.

Session Speaker(s)

  • Georgia Gwinnett College
  • Broadwell College of Business and Economics at Fayetteville State University

Session Time and Location

4:00pm to 5:30pm
Fountain Area

Session Format