Interactive Promotional Postcard: A Pedagogical Study of Augmented Reality in Art

Mobile computing technology has been accelerating in recent years. AR technology on mobile devices has been used in advertising, games, entertainment, education, arts, etc. In my class, art students learn and develop software skills because software has become an essential art creating tool. They show moving images, video, sounds, 2dimensional art work and 3dimensional objects on various social websites. AR enables artists to engage more dynamically from interactive prints to their social network and websites. Artists are able to exhibit their multimedia artwork and their information using AR technology. The goal of the project is to create the exciting and experimental art work with AR technology. In the beginning, student learn what the AR technology is. Then, they come up with creative ideas to show their artwork/stories and to connect to the social network users for effective engagement using AR technology. Afterwards, they create innovative assets for the interactive postcard. At the end, artists deliver the interactive postcards that are engaging and dynamic.

Session Speaker(s)

Session Time and Location

4:00pm to 5:30pm

Session Format